VERONICA BEARD: MADISON AVE

Veronica Beard approached us to create their first retail store, to build off the success of their previous pop-ups and establish a flagship on Madison Avenue. Wanting the space to feel as inviting as an apartment rather than a sparse, gallery-style boutique, they came to us for the kind of residential detailing and millwork more typical of a private home. Our experience across residential and retail contexts gave us a unique advantage in understanding the project's needs. The store has anchored the brand for nearly a decade.

Ten years later, with the brand firmly established, we returned to expand the store into the neighboring space, nearly doubling its footprint, and to bring the original design forward in step with the brand's growth. The remodel builds on the same residential sensibility that shaped the first store, translating it into a larger and more assured version of itself.

Since completing the original store, we've continued to advise Veronica Beard on their Miami and Beverly Hills locations, helping establish a consistent architectural language, with custom fixture typologies and detailing standards, across the brand's retail footprint.

Completed in 2025