VERONICA BEARD: SOHO

Following the success of their first storefront on Madison Avenue, Veronica Beard decided to establish a second location in Soho. The brand's casual elegance informs the organization of the space, which is arranged more as a luxe apartment than a traditional retail store. This space is in conversation with the Madison location, while addressing the contextual fabric of the SoHo community.

Completed in 2017
Interiors: Carolina de Neufville
Photography: AKA